Wal-Mart Supercenter Versus The Traditional Supermarket
Source: Northwestern University (Kellogg)
There were other trends among the households that remained loyal to the local supermarket. These households were more likely to buy fresh produce, seafood, and meal replacements such as deli sandwiches or pre-made salads. This finding suggests that traditional supermarkets may be more successful than Wal-Mart at providing quality meat and produce, and could reduce losses by showcasing the types of groceries they provide best.
| Format: | HTML | Size: | 0.00 |
| Date: | May 2007 |



