WAP Usage in Sweden - Could I-Mode Be an Option?

WAP on the further hand was not a success at all and the usage is still low today in Sweden, even though almost all mobile policies support WAP. The purpose of this paper is to, from a user perspective, explain why the WAP usage is so low in Sweden and also explain how i-mode became such a success on the Japanese market. In this paper authors will research mobile phone users needs regarding mobile Internet, and if those needs can be applied to i-mode the functionality. The will also compare WAP and i-mode marketing. The result will then explain why the majority of Swedish mobile phone owners do not use WAP.