Web 2.0: A Marketer's Perspective On This Misunderstood Concept

Bored of hearing the same old tales about the wonders of Web 2.0? This paper re-energises you and offers some fresh ideas. Web 2.0 simply isn't a wonder cure that can be pulled out of a drawer when all else has failed. However, it is definitely something real that is gathering momentum and is notoriously difficult to pin down. The short answer is that Web 2.0 means different things to different people. To a software developer, Web 2.0 is all about the great new technologies that are enabling richer customer experiences on the web. More importantly, Web 2.0 is empowering customers with a powerful platform to voice a collective opinion.