Web Analytics Integrates With CRM for More Effective Marketing, Sales, and Service

WebTrends, a pioneer in Web analytics, tied its Web analytics platform together with Microsoft Dynamics CRM for more effective online marketing campaigns. Relying on the Microsoft Dynamics CRM business application platform, the solution extends Web analytics beyond traditional marketing roles and into sales, customer service, and management, and makes Microsoft Dynamics CRM a hub for comprehensive, context-relevant customer information.