Web Analytics Meets Social Media

Whether companies like it or not, they're a part of the social media mayhem. As long as your customers and competitors are on there, you're there. The decision companies have to make, of course, is whether or not they want to join the conversation. Web analytics provider Webtrends recently unveiled its Social Measurement tool, powered by Radian6, a provider of social media monitoring solutions. The service aims to provide companies with a 360-degree view of what's being said both on and off their proprietary Web sites - whether that means Facebook, Twitter, Flickr, blogs, forums, or anywhere else. Real-time alerts and workflow management capabilities give companies the opportunity to respond in a timely and orderly manner.