Web Mining in E-Commerce: Pattern Discovery, Issues and Applications

The World Wide Web is the key source of information and it is growing rapidly. E-commerce has provided a cost efficient and effective way of ding business. Web mining is the application of data mining technique to discover useful information from World Wide Web. Web mining is applied to e-commerce to know the browsing behaviour of customers, to determine the success of marketing efforts, to improve the design of e-commerce web site and to provide personalized services. This paper discusses web mining in e-commerce, the categories of web mining, pattern discovery techniques to find out interesting patterns, issues of web mining in e-commerce and application of web mining in e-commerce.