What Came First, The CAB Or The Executive Relationship?
Source: KickStart Alliance
Great CABs don't just happen. They happen because the executives and CAB managers who run them know they will be successful. Senior executives invest their time and energy to invite the right level folks. CAB managers plan months ahead to develop a topical and relevant agenda for the attending customers; they exude excitement and commitment in every communication with these customers. It's so important, the CAB program should be personally owned by a CMO or a VP - not shunted down to an event coordinator.