What Is Business Positioning

Company positioning is how your customer sees your company. So where you sit in the market place, whether that might be positioned at the lower ends, middle or high end. This can apply to a business which is a manufacturer or a services industry. A good example of company positioning would be the United Kingdom (UK) main supermarkets, a very large industry with a handful of very large players. The company's strap line (a term or short line that neatly sums up where the company is coming from) will include and describe the company market positioning.