What Making Ice Cubes Taught Me About Marketing
Source: American Express
What marketers do is convey information about their products and services with simplicity, brevity, clarity - in an engaging way. It's not unlike teaching, either, because marketers frequently develop content and other messages that don't just simply talk about their products, but inform and educate their audience in an effort to convey why those products matter. Did you ever hear the expression, "Those who can - do. And those who can't - teach"? The pejorative premise is that those who master something - whether it's making chicken vindaloo, or ice cubes, or writing books - make a living doing that thing.