What Most Companies Declare As Their Business Strategy Isn't So

What most companies declare as their business strategy isn't so. What they publicly declare as a strategy, is simply a mix of their policy, objectives, goals, or even mission. To give it a sexy name, they just call it a strategy. A true strategy will always be "Undeclared" and kept secret from the public and certainly from the competitors. A strategy is a competitive move, a cunning plan if you wish, or a systematic process to achieve certain objective. If it was declared, then it is will no longer be competitive and the competitors will thwart it.