What Publishing Experts Think About Behavioural Targeting

Behavioural targeting has matured significantly over 2006 and 2007 and now represents a fundamental element of most digital campaigns. Agencies and clients, led by media owners, have become more and more sophisticated at setting up segments that deliver specifically against the campaign targets and objectives that have led to its increased importance on schedules. 2008 represents an interesting year for behavioural targeting. With the predicted advertising troubles ahead, focused and successful campaigns are going to be a priority for advertisers and behavioural targeting is perfectly placed to deliver this