What You Need To Know About Convergent PR

Never before has the public relations world been so complex? and so challenging. Savvy business-to-business marketers need to understand how Convergent PR can complement their integrated marketing communications program. Convergent PR is an evolving PR discipline that effectively combines traditional PR with social media PR. The goal of traditional PR has always been to reach your target audiences through a third-party editorial channel - editors, reporters and writers. Social media PR uses social media strategies and tactics to engage audiences directly.