When Best Practice Is Just Not Good Enough Why And How You Need To Be Better Than The Best

One of the management buzz words really getting a lot of air play and column inches these days is "Best Practice." Wherever you look and listen, you will see or hear people writing about or speaking about the virtues of doing or being "Best Practice." The authors urge you to give up on "Best practice" and start out by applying the concept the authors suggest above, making sure you only apply "Next Practice" - only apply the ideas and innovations that help to make sure that your business stands out from the crowd.