When Did Online Marketing Become So Complex?
Source: American Express
The online marketing landscape has become so complex that cutting through the "noise" is now one of the biggest problems small businesses face. Sorting out WHERE and HOW to spend our limited time and resources is increasingly the challenge. Search engine optimization (SEO) has taken on a much higher profile as the number of indexed Web pages balloons and it gets harder to be found in search engines like Google. The search marketing industry is now in the multi-billion dollar range. Blogs, YouTube, Myspace, Facebook, LinkedIn, Twitter, and every manner of social media site are discussed ad museum. Yet, many businesspeople do not have the time it takes to investigate these social media sites.