White Paper: The Future of Search Advertising
Will the current economic downturn bring an end to the double-digit growth paid search advertising has enjoyed over the past 5 years? Popular wisdom among industry experts holds that paid search advertising will remain quite strong over the next decade but will shed its stratospheric growth and settle into a more sustainable, well-performing but relatively modest growth pace. NeXplore begs to differ. Internet time consumption, reliance on search and dissatisfaction with leading search engines is growing steadily among consumers. The impact of ubiquitous broadband, online video, and the rapid adoption of socialization and personalization tools must also be considered when making predictions about the future of search and paid search advertising.