Why Social Media Are "Absolutely Crucial" To Businesses
Source: INSEAD
Social media are "A crucial way for consumers to make a decision before purchasing. They'll do searching and they'll often end up on blog sites or forums. And for somebody in a business-to-business company, considering the services or products of a business-to-business company, will look at the reviews. They will research and look online and often again what they will end up on is social media websites."
| Format: | Webcast | Size: | 0.00 |
| Date: | Aug 2010 |



