Why Would I Want To Distinguish My Company From The Competition..
Today the competition in business is more stronger, more aggressive and less sensitive to the impact it has on local competition. We only have to look at category killer stores (BestBuy, CompUSA, Linen N Things) together with big-box stores (WalMart/Target/etc) to get a sense of how different today's marketplace is from that of even as recently as 20 years ago. The difference is most heavily felt with retailers whose cost of product they buy from vendors is significantly higher than that of their mega competitors. How big a difference? It can be as much as 20-30%. This explains why clients and friends in business often say that "X competitor" is selling product at less than I can buy it from my vendors".