Yet Another Branding Debacle (This Time, It's ERP For Services)

For many software users and vendors, Enterprise Resource Planning (ERP) systems are well-known software solutions that deal with the many facets of manufacturing. Some industry-standard classifications of ERP solution suites suggest as much: discrete, engineer-to-order, distribution, mixed-mode, and process manufacturing - each of these categories addresses the broad scope of activities essential to the production of various types of goods and the processes involved in getting them to the buyer. However, it may not be clear to many users (or more importantly, potential users) how the name "ERP for services" relates to the scope of this solution's functionality.