You And Your Company: Making The Corporate Brand/Personal Brand Connection
Source: American Management Association
Corporate branders need to know their competitors well in order to understand why a customer would choose their brand over another. Similarly, personal branders must know something about the other people that their audience will compare them to. Is there someone else who can better fill your personal brand audience's needs? That's your personal brand "Comparison."A corporate brand must offer specific benefits to its target market, just like your personal brand needs to communicate the unique strengths that set you apart from others.