One of the most important things to remember about LinkedIn is that it’s not strictly a resume. Like Facebook or Twitter, it’s a social profile that has to be maintained.

If you’re looking to step up your LinkedIn game, here are four tips for improving your page.

This first one is pretty simple, and really amounts to adding that little bit of polish to your page: Grab a custom URL for your public profile. Instead of having a URL like linkedin dot com backlash tons of numbers, you can clean it up by replacing those random numbers with your name.

Second, LinkedIn is giving users the ability to publish longer posts on their profiles. The idea is that it’s a space where you can write about your area of expertise. Why would you want to do this? It’s a good chance to show you know what you’re talking about and gain some influence on the platform.

Along those lines is number three: Don’t forget to add projects. It’s a good opportunity to talk about specific things you’ve done in the past. Plus, you can link out to any projects that still exist elsewhere online.

And fourth, get recommendations. Ask people you’ve worked with who could offer a quick, specific instance illustrating why they think you’re a solid professional. Again, specificity is key. Having a few strong recommendations will soup up the quality and usefulness of your profile.

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