So, you’re dabbling in Pinterest. You’ll quickly realize that few other social platforms let you organize yourself the way Pinterest does, and that’s largely because of boards. Think of them like categories, even folders where users sort their pins. If your brand has Pinterest, you’re going to want to take advantage of boards not only to bring order to your profile, but to help you strategize what you pin and what you don’t.

First up is the how-to board. If you’ve spent five minutes on Pinterest, you know it’s loaded with DIY projects. Brands like Lowes take advantage of this and pin things like how to create a tiled back splash or sand things. If home improvement isn’t your area, still consider that content like projects, life hacks, work hacks, even recipes, are the kinds of pins that users hold on to. And ultimately, that’s what you want.

Second, if you produce any type of visual content, like infographics, make a board. Intel, for example, has a board featuring the infographics they create about what they do. And you know what? Those are the kinds of pins that get shared.

Third is history. IBM does this really well. They pin old photos and ads that are fun to look at and help tell the story of their brand through the decades. It’s a creative, visual way to tell your company’s story without coming off like a canned bio.

And fourth, don’t forget about aspiration. Again, that’s a big part of Pinterest — it’s what you want to build, create, wear, buy. That’s where a lifestyle board can come in. Know your audience, know what’s important to them and what they identify with. A good example is Whole Food’s board devoted to reusing items that might otherwise get chucked.

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