5 enterprise startups to watch from DEMO fall 2014

Enterprises have a lot to gain from the innovation put forward by new startups. Here are five new enterprise startups that were launched at the fall DEMO conference.

Primary Data presenting on stage at DEMO.
Image: Conner Forrest/TechRepublic

The growth of popularity in enterprise-focused startups means that businesses have access to more innovation, and more market-shifting technology than they ever have before.

Advances in cloud computing, big data, networking, and automation have changed the game regarding how companies get work done. Those same advances have also opened the door to new opportunities for startup founders to build disruptive companies.

Here are the five enterprise-focused startups that were unveiled Tuesday, November 19, at the 2014 fall DEMO conference in San Jose, California.


The first startup to launch in the enterprise group at DEMO was Shoobx, a company that makes it easier to handle the mundane paperwork associated with running a company. Users can examine the equity structure of their organization, review travel policy documents, and complete a host of governance policies, among other things.

A dashboard shows who created or updated a document, and also shows who signed specific documents. The product is geared towards entrepreneurs, who tend to prioritize the product over the business details of launching a startup. According to CEO Jason Furtado, the product is now available in public beta.


"Making is the backbone of the US economy."

That was the message of Drura Parrish, the founder and CEO of Kentucky-based MakeTime, which bills itself as a machine capacity marketplace. MakeTime users can bid on unused machine time at local manufacturers, which often have downtime in certain times of the year. Sellers post idle time of a specific machine and users can instantly purchase that time.

The implications for hardware startups is huge, as it provides an opportunity for scalability without the need to purchase expensive machines. It gives manufacturers a way to make money on downtime, and users the opportunity to reduce their cost of increasing their manufacturing capacity.


ContractRoom is a digital management tool that works through the process of building and negotiating a contract. Collaboration and workflow management help users on both sides execute a contract together, and the dashboard allows users to view and track the data and analytics around the user's existing contracts. The product integrates with ERP and CRM software from companies such as SAP, Salesforce, and Oracle.

The company has a subscription-based service that starts at $30 per user per month and beta customers include a Fortune 50 bank, along with a few smaller company. According to co-founder and COO Peter Thomson, beta users have closed deals 75% faster with 20% savings.


Founded in 2013 and based in Austin, Texas, Suvola built a software platform and appliance to help companies build and deploy applications as a secure and trusted appliance. Applications can be deployed on-premise or in the public cloud, and a few virtualization options are available. The system supports the majority of popular programming languages.

Primary Data

Primary Data launched its Data Director at the conference to round out the presenters. The product is a virtualization platform that separates application data from the infrastructure to create what the company calls "dynamic data mobility." Data can be moved between direct-attached storage, network-attached storage, private cloud, and public cloud storage options.

The dashboard shows users how many files are being managed, the percentage of data that was mobilized in the last 24 hours, and the percentage of policy alignment. The company was joined on stage by Apple co-founder Steve Wozniak, who is working as Primary Data's chief scientist.

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