For the longest time, everyone
thought Apple’s iOS platform would remain the king of mobility. Little did they know that Android was quietly creeping up in the
background to steal the crown.
“How did this happen?” asked every Apple fan, everywhere.
It happened because Google knew the
future of their platform depended on getting it in the hands of everyone, in
every way possible. While Apple’s arrogance insisted itself upon smartphones
and tablets, Google was busy expanding into every kingdom it came across, including:
- Shoes (okay, that one was a mistake)
- Laptops (if we’re including Chrome OS here)
- Home appliances
- Smart TVs
- Home phones
- Game consoles
- Mirrors (that’s right, check out the Cybertecture Smart Mirror)
You look at that list and start to
wonder if the future is now and some William Gibson-esque landscape will soon
unfold before us. Thanks to Android, we’re becoming connected in ways only
science fiction ever had the gall to dream up. And this will only continue to
spread. If we’ve learned anything about Google, it’s that the juggernaut is
never content to stand still. Google will insist its platform into every arena
it can. To that end, Android will prevail over all other platforms (Windows,
Mac, Linux, Amiga…).
To the competition’s chagrin, this
game of catch-up is already at a near-impossible pace. While Apple preps and
readies its next iPhone, Google is most likely plotting and scheming the next
paradigm and metaphor it can shift. We’ve already witnessed Google’s successful
ploy to take over the laptop arena with Chromebooks (which are the top two selling laptops on
Google has never been one to share
too much information in the “what’s next” area. It’s a fairly safe guess that they’re currently focused on wearables, and with good reason —
wearable technology is all the rage at the moment. Everyone wants a smartwatch,
smartglasses, smart-justabouteverything. No other platform has the ability to
deliver more in this realm than Android; not Windows, and not Apple.
Also, we must not forget about
Chromecast. That darling piece of tech allows you to beam whatever is
playing on your smartphone/tablet to your television. If you put all of this
together, you easily draw the conclusion that Google has a brilliance and
insight no other company has. They know what consumers want and they know how
You can see the effects of
Android’s hold on the world as you watch users migrate over from other platforms. In the past year, I’ve seen more users drop their iDevices for
Android than ever. As people discover the depth and breadth of Android, its community will grow exponentially, and the competition will stand back and
wonder what they did wrong.
The answer to that question is
simple — they didn’t think with wide enough eyes or with a large enough scope.
In this world of constant connectivity, people have grown dependent upon
sharing, liking, meme’ing, knowing, and posting. Google is able to bring a
steady stream of these things from more aspects of our life.
If you want to know what’s in store
for the future of mobility, connectivity, and technological creativity, then you need
look no further than Google and Android.
Do you think Google and Android will continue
their mobility takeover? If Apple is to stand a chance, what do they need to
do — or is it too late for the crown to be regained?