In business, glocalization usually refers to a sort of
internationalization where a global product is adapted to fit the local
norms of a particular region. Yet, in the social sciences, the term is
often used to describe an active process.
In business, glocalization usually refers to a sort of internationalization where a global product is adapted to fit the local norms of a particular region. Yet, in the social sciences, the term is often used to describe an active process. This post originally appeared on an external website
In business, glocalization usually refers to a sort of
internationalization where a global product is adapted to fit the local
norms of a particular region. Yet, in the social sciences, the term is
often used to describe an active process.
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