In business, glocalization usually refers to a sort of
internationalization where a global product is adapted to fit the local
norms of a particular region. Yet, in the social sciences, the term is
often used to describe an active process.
apophenia: Why Web2.0 Matters: Preparing for Glocalization
In business, glocalization usually refers to a sort of internationalization where a global product is adapted to fit the local norms of a particular region. Yet, in the social sciences, the term is often used to describe an active process. This post originally appeared on an external website
