Developer

Aussie software pros code for the Fred Hollows Foundation

Software professionals in Australia have coded together a blitz Web-based charity campaign to raise money for the Fred Hollows Foundation -- donations are now open.

Software professionals in Australia have coded together a blitz Web-based charity campaign to raise money for the Fred Hollows Foundation — donations are now open.

The campaign, dubbed the "Million Eyes of Sight", allows visitors of the Web site to purchase a pixel AU$2 each. As more people buy pixels the image will become clearer. The group hopes to raise over half a million dollars.

The Fred Hollows Foundation is a non-profit, community-based, non-government development aid organisation. It has been estimated that more than one million people in the world can see today because of initiatives instigated by Hollows.

As a sweetener donations of over AU$25 will go into a draw to win one of four copies of Adobe Photoshop. For Australian citizens, all donations will be tax deductible.

Do gooders will have to be quick, the campaign ends 12 Noon on Friday April 11.

Mark Blair, technical director at Adobe Pacific, pulled together the technical side of the project and was helped with other software professionals in the industry who collectively call themselves "Million Eyes of Sight". Blair built the back-end capabilities using Adobe's Coldfusion. But that's enough about the nerdy-side of the story, pull out your PayPal account details and point your browsers to http://www.millioneyesofsight.com.

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