The buzzword Web 2.0 is kicked around quite a bit, but there’s actually a little bit of something to it. This video from ZDNet shows how you can use Web 2.0 technologies to enhance information flow in your organization.


The term Web 2.0 is one of the more overused buzzwords in recent years. As a matter of fact, in our recent poll, Web 2.0 was voted as the buzzword that most TechRepublic members would like to have eliminated from the English language.

This video from ZDNet features Vince Casarez, vice president of product management at Oracle. He explains how Web 2.0 technologies, such as tags, wikis, and mashups, can be applied within an organization. As he terms it, you can use Web 2.0 to turn your organization into Enterprise 2.0.

Sounds good, but…

As with most of the Web 2.0 discussions, everything Vince mentions in the video sounds pretty good. Taken together they may indeed help people in the organization do things more efficiently and be able to collaborate better. But I wonder just how feasible some of the technologies are and how hard they would be to implement.

Take for example his idea about using a mashup in the procedure of approving an expense report. The mashup would check available budgets and display charts, graphs, and the amount of money left in each budget pool for each line item on the expense report. Then you’d know what to approve or reject.

It sounds well and good, but when I try to envision the programs that would be necessary, or worse the implementation and training of end users on how to use such a thing, it becomes less appealing. I remember most of the users I dealt with had a hard enough time with simple express reports on spreadsheets, let alone reports that worked like this.

How hard do you think it would be to build Enterprise 2.0 with Web 2.0 technologies?