CIO50

CIO 50 2010: Mittu Sridhara

CIO 50

Job Title : Group CIO

Organization : Ladbrokes

Mittu Sridhara manages the technology infrastructure for the global gambling giant, which takes up to 10 million bets each week and more than £16bn in stakes each year.

In the coming year the group plans to develop its mobile service and attract new players by enhancing its CRM strategy and systems.

Before joining Ladbrokes Sridhara was VP, product marketing and IT, at Sabre Holdings, responsible for product strategy and delivery, as well as integrating technology acquisitions at the company that provides IT services to the travel industry and has brands including Travelocity and lastminute.com.

His career includes a spell as European CIO and a member of the executive board at car rental group Avis, where he reported directly to the CEO with a €75m profit and loss responsibility and a global investment budget of €55m.

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