Job Title : IT director
Organization : Liberty
As IT director at Liberty, Samols is responsible for IT systems and services at the iconic London department store, as well as for Liberty's online operation and its wholesale business.
Liberty's recent focus has been the transformation and integration of its customer-facing systems. The result has been a programme of system change that has led to new technology deployments for EPoS, CRM and loyalty, as well as the ongoing development of company's ecommerce platform.
Samols has almost 20 years' experience working in retail industry IT, both in the high-street and department-store sectors.
Before joining Liberty in 2007, he was IT director at Waterstones and has also held various positions at HMV and Staples UK.
Outside work, Samols enjoys spending time with his wife and children, and is also a keen tennis player.
Toby Wolpe is a senior reporter at TechRepublic in London. He started in technology journalism when the Apple II was state of the art.