Reason #5174 to hate Marketers, courtesy of BoingBoing:
“CBS will laser-etch ads for its programs on 35 million eggshells in the
coming TV season — the slogans will bear goody, egg-related puns, like
‘CSI: Crack the Case on CBS.’ The company that does the etching
promises future advertising inventory that’s targeted to precise
ZIP-codes, and they print serial numbers on each egg that can be looked
up online for more information.”
Look, I realize that the Tivo-inspired end of interrupt-driven advertising has scared the crap out of marketing executives, but all this little gimmick will succeed in doing is making me despise the products advertised. Anybody with me?