62% say they would never spend that much and only Apple could change their minds.
To justify a $2,000 smartphone, consumers want improvements in the most basic thing— battery life— as well as features that are not even on the market yet, namely phones with modular components, according to a new survey.
Google's Project Ara was one of the first tests of this idea, a phone that allowed the user to swap out the camera, speaker, or battery when one of the components becomes obsolete. Consumers also want a $2,000 phone to be foldable and bezel-less, according to the survey.
SellCell asked more than 2,000 adults in the US about cellphone buying habits in a new survey. Most had no plans to spend $2,000 on a phone with only 8% stating that they were willing to pay that much.
About 20% of respondents are taking a wait and see approach and would be willing to reconsider the "never in my lifetime" pledge after five years.
Apple has the best chance at convincing people to spend $2,000 on a new phone with 56% of respondents saying they would pay that price for an iPhone while only 27% said they would spend that much for a Samsung handset. Google came in third at 9%.
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Current iPhone owners were also the most likely at 78% to say they would pay a premium price for a new model while only 13% of Samsung owners and 5% of Pixel users agreed with that statement.
Phone prices have increased dramatically over the last few years with Samsung models going up as much as 29% from 2016 to 2019 and iPhone prices going up by as much as 42%.
Anthony Scarsella, research manager with IDC's Worldwide Quarterly Mobile Phone Tracker, said that these increasing costs are making refurbished phones more popular.
IDC found that used smartphone sales hit 206.7 million units in 2019 and predicts that this number will grow by 13.6% between now and 2023 to hit 332.9 million units by that year.
When looking for a new phone, these features are most likely to persuade consumers to buy a high-end model, according to SellCelll:
- Battery life 63.3%
- Photography 53.6%
- Performance 49%
- Design 47.9%
- Gaming 37.1%
- Sound quality 25.8%
- Software 31.1%
Survey respondents were more interested in having more camera sensors on a future phone at 29% than having a button-free design at 12%
The survey also found that women are more likely to shell out $2,000 on their next phone, as compared to men.
The report is based on a survey of more than 2,000 adults in the United States between January 6-13. An equal number of women and men took the survey.
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