It seems that Dell is making a foray into higher retail availability of its computers and it could end up being a big deal for the world’s number one computer manufacturer. On April 24th, Dell announced a deal with Wal-Mart that would feature Dell models on the shelves of over 3,000 stores. The move by Michael Dell, recently hired as CEO of the company he founded, comes after the previous chief executive was ousted following “disappointing financial results.” Read the Houston Chronicle article.
With this move, Michael Dell has shown that he is willing to make changes in the company in order to continue the computer manufacturer’s dominance. Another move, purchasing Alienware, will help Dell bring in the higher margins on performance gaming PCs that they will lose selling bulk machines through Wal-Mart. Still, ninety percent of Americans shop at Wal-Mart, whose retail delivery system should make for strong sales.
What Wal-Mart means to Dell (CNet)
Seeking Sizzle, Dell Goes Alien (Consumer Affairs)
What do these moves mean for Dell? Are the PC manufacturer’s recent dip in sales an abberation or do they signify the beginning of a trend? What will the recent Alienware and Wal-Mart deals bring? Join the discussion.