When you are seeking the nitty-gritty details of big news stories, do you bypass blogs and go straight to Web sites that have a reputation for delivering up-to-date, accurate information? According to this recent news story, that’s exactly what the majority of people do: “Survey: For big news, consumers bypass blogs.”
LexisNexis conducted a survey of 333 business professionals and 1,167 consumers between the ages of 25 and 64. Here are a couple of the results:
- Fifty percent said they turn to traditional media like television, radio, and newspapers as their primary source for information during major events such as hurricanes over “emerging media” (which is defined as Internet sites by citizen journalists in the form of blogs, podcasts or Internet-only publications).
Fifty-two percent of the consumers surveyed said they will probably stick with traditional news sources (including mainstream Internet news sites), while 35 percent said they would rely on both traditional and emerging media. Thirteen percent said they will rely primarily on emerging media for their news in the future.
I would be interested to see this study broken up by age groups. I believe the results would shift towards emerging technology with the younger generation. Traditional news sources aren’t a thing of the past, but blogs and podcasts continue to make ground in the news popularity contest. Do you bypass blogs when it comes to big news stories?