Does Google’s acquisition of DoubleClick inflict a one-two punch on privacy?

by Sonja Thompson in Banking

on April 18, 2007, 12:31 AM PDT

Does Google’s acquisition of DoubleClick inflict a one-two punch on privacy?

What do you get when you combine the number one search engine with the number one digital ad-serving company? An article from CNET Networks’ News.com explains that some consumer privacy advocates are a little worried about the powerful combination — specifically, Google’s proposed acquisition of DoubleClick. Read the article in its entirety: “Privacy concerns dog Google-DoubleClick deal.” Here are ...

Google-DoubleClick deal What do you get when you combine the number one search engine with the number one digital ad-serving company? An article from CNET Networks’ News.com explains that some consumer privacy advocates are a little worried about the powerful combination — specifically, Google’s proposed acquisition of DoubleClick. Read the article in its entirety: “Privacy concerns dog Google-DoubleClick deal.”

Here are the nitty-gritty details:

What’s new:
Consumer privacy advocates are worried about how Google will combine its data with DoubleClick data to map what someone searches for, as well as other online activities.

Bottom line:
Despite assurances from Google, privacy advocates worry that Google’s vision for protecting users’ personal information on the Web hasn’t yet caught up with the breakneck pace of the company’s expansion.

Check out what a few other news sources have to say about the Googe-DoubleClick union:

CEO scoffs at antitrust allegations (San Francisco Chronicle)
Google pooh-poohs Microsoft’s complaints over DoubleClick (The Seattle Times Company)
Google-DoubleClick deal seen spurring Web ad M&A (Reuters)

Are you worried about Google’s acquisition of DoubleClick and how that union will affect your online privacy? Join this discussion, and let us know.

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By Sonja Thompson

My name is Sonja Thompson. I've worked for TechRepublic since October of 1999, starting with the enewsletter team, then with the Premium Products group (creating books and CDs), as well as programming some of the elements on the site. After leading the Tech News team on TR, I jumped at the opportunity to switch gears and try my hand at video editing, podcasts, and other forms of multimedia on the site. I'm currently the host of the Smartphones blog, plus I edit the TR Dojo video series. \ \ I graduated from the University of Louisville with a BA in English and a minor in Communications. Since then, I've also completed several technology related courses from SmartPlanet. My goal is to learn about the TR community, interact with members on the site, and hopefully encourage more people to participate - and more often.

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Does Google’s acquisition of DoubleClick inflict a one-two punch on privacy?

Does Google’s acquisition of DoubleClick inflict a one-two punch on privacy?

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