On March 7, Privacy International held the third annual U.S. Big Brother awards to recognize the greatest enemies (and champions) of privacy. Among those honored for their injurious actions were the FBI’s Carnivore privacy-eating snooper program, which was given the Most Invasive Proposal award, and ChoicePoint, a company that was hailed as the Greatest Corporate Invader for “massive selling of records, accurate and inaccurate to cops, direct marketers, and election officials.”
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In addition to help and guidelines for creating a privacy statement, the company offers membership in its TRUSTe program. The TRUSTe privacy seal, or “trustmark,” is an online branded seal that is awarded to sites adhering to the established privacy principles of disclosure, choice, access, and security as set forth by TRUSTe. To qualify to display the trustmark on your site, you must apply through the company’s Web site.