From social media and data-driven microtargeting, to embarrassing hack-attack gaffes, the general election promises to deliver tech-powered drama.
The mainstream field narrowed to Clinton and Trump, two technologically-sophisticated candidates. From the her Brooklyn headquarters, the Clinton campaign has robust social media and data teams. Trump (maybe) tweeted his way to the Republican nomination. Green Party nominee Jill Stein, and Libertarian nominee Gary Johnson each benefit from strong social media followings.
READ: Cybersecurity spotlight: The ransomware battle (Tech Pro Research report)
During the primary season TechRepublic asked readers to vote on which candidate has the best tech campaign. As the general election intensifies, considering the increasingly-powerful influence of big data and social media, which candidate is the most tech-savvy?
Leave your vote and comments below.
Read more
- Video: election technology timeline (TechRepublic)
- Predictive analytics: ‘We know what you want before you want it.’ (TechRepublic)
- Election Tech: Leadership is more powerful than technology (TechRepublic)
- NationBuilder profile: how campaigns win with big data, and you can too (TechRepublic)
- L2 profile: Big data proves that America is a purple country (TechRepublic)
- Social media’s inescapable presence at the RNC (CNET)
- The DNC in pictures (CNET)
- Stolen data on the dark web is cheaper than you might think (ZDNet)
