Although I would never condone spamming, there are plenty of
legal and ethical uses for mass mailing applications. Mass mailing applications
are commonly used for opt-in advertising, communicating with group members
(clubs, churches, etc.), or for newsletter or blog post distribution. This
article lists five applications that can facilitate mass mailings.

This
article is also available as a TechRepublic Screenshot Gallery.

Five Apps

1. Bigg Mass Mailer

Bigg
Mass Mailer
is a free tool for generating mass mailings. The best thing
about this tool (aside from the price) is probably its simplicity. Bigg Mass
Mailer has a very clean and straightforward interface that allows you to
specify your mail server’s credentials, compose your message, import your
mailing list, and click Send. This utility could not be any simpler to use.

2. e-Campaign

e-Campaign
is a full featured mass E-mail tool that is a good fit for those who wish to
create and monitor an E-mail marketing campaign. The software allows you to
create a series of mailing jobs, and messages can be sent in HTML or plain
text. More importantly, the tool has rich reporting features and offers
tracking capabilities so that you know who has opened your message and who has
unsubscribed.

e-Campaign sells for $149.95, but a free trial version is
available for download.

3. MailList Controller Free

MailList
Controller Free
is a free tool for generating mass mailings. The initial
setup process walks you through setting up your SMTP server and setting up your
first mailing list, but you can create additional lists later on. It is worth
noting however, that the free version only allows for a single list with up to
100 recipients. The professional edition allows for ten lists with up to 10,000
recipients, while the extreme edition is unlimited.

The software seems to have all of the basics covered. It
allows you to import list members or add members manually. There is also a very
rich interface for composing messages. You can also keep track of outgoing
messages and previously sent messages.

4. GroupMail Free Edition

GroupMail
Free Edition
is a free tool for sending out bulk E-mail messages. This
application has all of the basics covered, but it also has a few nice extras.
For example, the software can use its own internal database, but it can also
connect to an existing external database or pull recipients directly from your
address book. There is also a scheduler feature, but to use it you have to
upgrade to the paid version. My personal favorite feature is that even if you
decide to use the internal database, you can create and modify database fields
so that you can create rich, personalized messages.

5. Sendblaster Free Edition

Sendblaster
Free Edition
is a free tool for mass messaging. The tool is full featured
and provides a very nice reporting and tracking engine. The software is also
designed to work with Google Analytics so that you can track which of your
recipients actually made a purchase after receiving your E-mail. Another nice
thing about this application is that it includes a number of different message
templates that you can use, although some of the templates are only available
in the paid version.