Research firm Gartner announced a new conference aimed at a segment of the business tech audience that it didn't previously serve. Here are the details.
On Monday, technology research and advisory firm Gartner announced its new Gartner Tech Growth and Innovation Conference, which will be held June 6-8 in Los Angeles.
As the technology market ebbs and flows, Gartner aims to better prepare attendees to understand these shifts and anticipate changes in the market. The event will feature four distinct tracks:
- Track A: High-Growth Opportunities: Today's Technologies for the Enterprise
- Track B: Innovation: Creating Value with New Business Models
- Track C: Customer-Centric Sales and Marketing: Adapting to Buyers
- Track D: Technology Market Future: What's Next and What to Do About IT
At the conference, attendees will have access to live demonstrations, exhibitor meetings, and presentations. Terence Mulhern, the vice president of product development for Gartner Events and one of the program managers for the conference said that the target audience for this event is business teams from technology and service providers, including:
- Executive leadership: CEOs, CMOs, CTOs, and other C-levels
- Corporate and product strategists
- Product and service development executives
- Product and service management executives
- Marketing executives
- Market research and competitive intelligence professionals
- Sales enablement, operations, and communications
While those are the expected audience members, Mulhern said that the event is also likely to attract investors in the technology markets, based on subject matter and those attending.
Gartner is known for its Symposium and Summit events, but this event is different in that it targeted more narrowly at tech and service providers. The agenda for the Tech Growth and Innovation conference is focused more on the provider and will help attendees with goals such as "understanding shifts in technology markets and the impact of emerging technologies, insights into technology buyer behavior, go-to-market strategies, product innovation, and more," Mulhern said.
The event itself was born out of the desire of Gartner's tech provider clients. It is something they have been asking for.
"Until now, however, they haven't had a Gartner event to call their own, where they could concentrate their time on learning Gartner insights and networking with tech industry peers. Now they do," Mulhern said.
Despite the high concentration of tech companies in northern neighbor San Francisco, the conference will be hosted in Los Angeles this year. When asked if there was any particular reason why, Mulhern said that there wasn't a specific reason they chose Los Angeles over San Francisco. Gartner considered venues along the West Coast, including both Northern California and Southern, and eventually decided on hosting at the JW Marriott L.A. LIVE based on accessibility and the firm's history of using the venue in the past.
Those interested in more information, or for registering for the event, can do so at the event website. As of the time of this writing, the full agenda is not been finalized.
The three big takeaways
- Gartner is launching a new event focused on technology services providers.
- The tech research giant chose to place the event in Southern California rather than Silicon Valley.
- The event has four separate tracks aimed at different segments of business technology professionals.
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