Building a slide deck, pitch, or presentation? Here are the big takeaways:
- Google has banned advertisements for cryptocurrencies and related content including coin offerings, exchanges, wallets, and trading advice.
- The cryptocurrency ad ban will come into effect on Google platforms this June.
Google's Sustainable Ads director Scott Spencer recently announced in a blog post that the company will not allow advertisements for cryptocurrencies such as Bitcoin, Ethereum, and Monero on its advertising platform. The same announcement also prohibits advertisements for binary options, a type of option where the potential payoff is either a fixed amount or nothing, which have been banned outright by regulators in various countries.
The blog post states, in part:
Digital advertising plays an important role in making the web what it is today—a forum where anyone with a good idea and good content can reach an audience and potentially make a living. In order for this ads-supported, free web to work, it needs to be a safe and effective place to learn, create and advertise. Unfortunately, this isn't always the case. Whether it's a one-off accident or a coordinated action by scammers trying to make money, a negative experience hurts the entire ecosystem.
The bans will go into effect this June.
This sent Bitcoin exchange rates back under $8,000 USD, which is a two week low, as well as knocking $100 off the value of Ethereum, putting it at a one-month low at $612 USD. The last event that sent the cryptocurrency market plummeting that far was an announcement by the US Securities and Exchange Commission (SEC) following their subpoena of companies operating initial coin offerings (ICOs), as the regulator seeks to increase their control of the cryptocurrency market. This increased scrutiny came after LoopX had operated an ICO exit scam, running off with $4.5 million of investment money.
SEE: IT leader's guide to the blockchain (Tech Pro Research)
Google had also banned similarly risky financial products in ads for affiliates and aggregators, including contracts for difference, rolling spot forex, and financial spread betting. Advertisers offering these products will be required to undergo certification by Google, which the company notes is not possible in all countries. The companies will need to provide proof of certification from appropriate financial regulators.
Proponents of cryptocurrencies continue to insist on the potential of the concept. NodeSource founder and CEO Joe McCann—a former Wall Street trader— noted that "Google's ban on cryptocurrency-related advertising is only more validation for this new asset class. Governments and now media outlets are attempting to 'protect' the public from this burgeoning asset class when... stopping the flow of information via advertising is analogous to putting a band-aid on a crack in a dam."
- What is blockchain? Understanding the technology and the revolution (free PDF) (TechRepublic)
- Google to ban cryptocurrency, ICO adverts (ZDNet)
- Ethereum: A cheat sheet for professionals (TechRepublic)
- Firefox 59 stops irritating website notifications, boosts private browsing privacy (ZDNet)
- AMD CPU vulnerabilities published by unknown security firm after 24 hours notice (TechRepublic)
James Sanders is a technology writer for TechRepublic. He covers future technology, including quantum computing, AI, and 5G, in addition to security, cloud computing, open source, mobile and satellite communications, and the impact of globalization on the tech industry, with a focus on Asia.