Google recently announced the new Coldline cloud storage offering and lowered pricing for all of its storage tiers. However, challenges remain that hold Google back from being a cloud storage powerhouse.
Google recently dropped pricing on all of its cloud storage tiers and announced a new cold storage option called Coldline. The news is sure to keep the cloud price wars going, but it may not be enough to win enterprises over to Google storage.
The new Coldline tier is specifically for rarely-accessed data and archival storage. It costs $0.007 per GB, per month, and it also carries an access fee of five cents. If desired, Google also offers a fast access option that will bring you millisecond access. The Google Coldline tier costs the same amount as Amazon's Glacier storage.
Google's Multi-Regional storage tier, which positions itself as a good option for video, multimedia, and business continuity, now costs $0.026 per GB, per month. It offers multiple geographic storage regions in the US, the EU, and Asia to improve redundancy.
The Nearline tier is for data accessed infrequently, but more often than the Coldline tier. It is the second-cheapest option at $0.01 per GB, per month, and Google touts it as suitable for backup, longtail content, and rarely-accessed documents. It also has a $0.01 per GB retrieval cost.
The second most expensive option is the Regional storage tier, which costs $0.02 per GB, per month. It offers millisecond access and is positioned as a good fit for transcoding, data analytics, and general computing.
The price drops are a step in the right direction for Google, but the big three cloud providers (AWS, Google, Microsoft Azure) have been competing so heavily on price that it is almost table-stakes at this point.
The bigger issues for Google, at least in terms of cloud storage, are features and functionality. In the IaaS and PaaS space, Google is only really competing with Amazon and Microsoft, but the storage space has a broader set of competitors, often with more useful features for professionals.
For example, in Google, it's difficult to change the ownership of an article. Also, providers such as Dropbox and Box seem to offer more granular access and permissions for each file and folder. Google did recently update its G Suite apps with new productivity features which could improve collaboration, and it needs to continue on that track to win over business customers.
Earlier this year, at the Google Cloud Platform Next conference, Google announced that it had signed up a host of major enterprise customers. And, these lower prices could help it continue to attract big businesses.
The 3 big takeaways for TechRepublic readers
- Google dropped the pricing on all of its cloud storage tiers and added a new option for cold storage called Coldline.
- Google is well positioned to compete with other providers on price, but needs stronger features and functionality for enterprise users.
- This further solidifies Google's push with big business, after it announced multiple enterprise clients back in March.
- Google Cloud Platform: The smart person's guide (TechRepublic)
- Google refreshes its cloud storage, slashes prices to a new low (ZDNet)
- Google admits original enterprise cloud strategy was wrong, why it's gone in a different direction (TechRepublic)
- Google Cloud Platform breaks through with big enterprises, signs up Disney and others (ZDNet)
- OneDrive, Dropbox, Google Drive and Box: Which cloud storage service is right for you? (CNET)