Google has unveiled a new domain name in China,, which takes users straight to the main search page.

An excerpt from WebProNews: takes users straight to, where everything will perform just as it always has (or hasn’t). For Google fans who are at a traditional keyboard, it’s a neat time-saving measure. Where the search giant really hopes to succeed, though, is probably with users who prefer Baidu.

While the name trick may not appear as a major differentiator, it goes to show that Google is trying all and sundry to grab market share from China’s which accounts for about 74.5% of the Chinese search market as opposed to Google’s 14.3%. (ChinaTechNews)

Now, considering that a shorter name might make a big difference on a mobile device, do you feel the idea is nifty?