The issue of Internet privacy came to the forefront again recently when Google was ordered to remove certain private images of a well-known public figure. This case is yet another reminder to decision makers and stakeholders who influence organizations’ websites to review their Internet and online privacy policies and procedures. It might even be wise to seek legal advice to ensure there aren’t flaws or holes in the policies and procedures that could potentially land your company in hot water.

(Don’t miss: Tech Pro Research’s Privacy Policy download)

The recent privacy case involving Google

On November 6, 2013, a French court ordered Google to remove private images of former Formula One racing luminary Max Mosley, who sued the
company to remove the photos from a sexual escapade. Google said it will appeal the ruling and has already attempted to remove many of the images from its
search algorithms, but TechDirt’s Mike Masnick thinks it will be nearly impossible to magically remove all of them from Google search results.

This case brings to light the certainty that tough decisions surrounding
online privacy policies and procedures are continuing to beleaguer public and private
organizations for managing online privacy. David Weslow, Attorney At Law with
Wiley Rein, LLP, is a former
software and web developer who now specializes in intellectual property and
domain names, stated in a recent interview with me:

“The decision by a French court
would force Google to proactively prevent indexing of particular images that
were the subject of a prior ‘breach of privacy’ lawsuit, and this case has
garnered a good deal of international interest given the possibility that
imposing such a pre-publication ban on Google’s indexing of the photographs
could be viewed as imposing one country’s privacy laws on the entirety of the
Internet. Unlike other areas of
law such as intellectual property where there are international treaties and
global norms, there are widely divergent laws and views around the world dealing
with Internet privacy issues. If the court decision is upheld on appeal, there
may be a precedent in France for forcing search engines or other types of
Internet service providers to take affirmation actions to disable certain online
content even where a ‘take down’ request has not been filed with Internet
service provider.”

The Economist’s online privacy debate

The Economist held an Oxford-style debate in August 2010 about Online Privacy with the motion “This house believes that governments must do far more to protect online
privacy.” I think the debate highlights a number of issues that decision makers should consider when crafting or updating such policies.

Defending the motion, Marc Rotenberg, President and Executive Director at the Electronic Privacy Information Center, stated in
his closing remarks, “It is only with the Internet that we have been told to
rely on self-regulation, to allow companies that collect mountains of personal
data to police themselves and ensure that our information is not misused. Talk
about the fox guarding the henhouse!” Against the motion, Jim Harper, Director of Information Policy Studies at the CATO Institute, stated in his
closing remarks, “There is no free lunch: regulation is costly, and it does not
work well. Consumers’ best source of protection is their own behavior. Learn
how Internet communications work, withhold personal information more often and
mete it out carefully when appropriate.”

The final results of the 10-day debate showed 52% voting yes in
agreement, and 48% voting no against the argument that governments must do far more to protect online privacy. The
slim margin in agreement shows there is not overwhelming agreement on the issue
of what should be done to mitigate uncertainties about online privacy. Moderator Martin Giles reiterated
the closing arguments on both sides of the debate and concluded that “…policymakers and companies need to tread cautiously in this brave new online world…”.

Indeed, governments and companies should be prepared to weigh in on the issue,
as it is one not to be avoided.  

Additional resources

Check out these resources for further reading and research about Internet privacy.

Does your organization have a stated online privacy policy? If so, does your organization’s privacy policy affect your web development work?

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