Every industry is experiencing some form of digital transformation, from restaurants to publishing to even comedy. TechRepublic's Dan Patterson sat down with Stand Up NY owners Dani Zoldan and Jon Fatigate to discuss how the comedy club embraced technology to reach a larger audience and share their content.
"It's always cool to own a comedy club, but I think we saw a lot of potential to where we could take Stand Up NY," Zoldan said. Along with putting on comedy shows at night, they began to produce a podcast by transforming an unused office into a green room, and a theater into a studio. This helped the club reach more people, and allowed comedians to test out their shows to a smaller crowd.
SEE: IT leader's guide to achieving digital transformation (Tech Pro Research)
"By day we were recording these podcasts, by night we were doing theater," Fatigate said.
Along with their podcast, the comedy club used other strategies such as social media and email marketing to promote their shows. "Over time, we've experimented with a lot of different ways on how to fill the seats," Zoldan said.
If you're a business looking to utilize content, find a company that can help you create engaging content to help you accomplish your goal, Fatigate said. Podcasting, for example, was an easy outlet for the club because they're cheap to produce. "Telling your story and finding what makes you interesting, and different from your competition—that's the place to start," Fatigate said. "I think asking that question first is really a great starting place."
- Essential reading for business leaders: Why digital transformation belongs on your roadmap (TechRepublic)
- 3 steps to create a corporate vision for digital transformation (TechRepublic)
- Free PDF ebook: Digital transformation, a CXO's guide (TechRepublic)
- CBS This Morning resident cartoonist shares how iPads and iPhones transformed her career (TechRepublic)
- Infographic: Digital transformation is a work in progress for most companies (ZDNet)
Leah Brown has nothing to disclose. She does not hold investments in the technology companies she cover.
Leah Brown is the Associate Social Media Editor for TechRepublic. She manages and develops social strategies for TechRepublic and Tech Pro Research.