Innovation

How 'pivoting to video' is changing the publishing industry

Clipisode app CEO Brian Alvey explains the evolution of publishing from text to video.

Just as the world of blogging has transformed from teams of editors and bloggers producing content to now a single person writing, editing, and publishing blog posts, video publishing has seen a similar transition.

TechRepublic's Dan Patterson spoke with Clipisode app CEO Brian Alvey about the evolution of web publishing and the move toward producing more video.

Everyone seems to be "pivoting to video," but it's easier said than done, Alvey said. The shift to video for some organizations may require hiring more talent, writers, or producers, or even doubling the size of their original staff.

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As publishers do more on-the-fly videos where reporters take out their smartphone and begin recording, video production is going to become more low tech. "We're just going to pull out our phones," he said. "We're just going to talk to each other. We're just going to make content together. It can be professional."

Because smartphones are continually getting better at capturing high-quality video and images it allows people to quickly publish mass amounts of content. "I don't think that there has to be a trade off," he said. "[Video] quality is not getting worse. I think the speed outweighs any lack of quality."

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Image: iStock/Jacob Ammentorp Lund

About Leah Brown

Leah Brown is the Associate Social Media Editor for TechRepublic. She manages and develops social strategies for TechRepublic and Tech Pro Research.

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