Imagine walking into a building that knows who you are. It can unlock doors, notify the person you're visiting that you've arrived, and check for coffee preferences.
That's the experience Brivo Labs is trying to create through Rändivoo, a visitor experience system application for the iPad.
Lee Odess, general manager of Brivo Labs, said Rändivoo could marry two functions: convenience and security.
On a basic level, visitor management systems, whether they be paper and clipboard or in some electronic form, serve in part to make sure that people who are in a building are supposed to be there.
"[Visitor management systems] are more about managing the person, and the security industry has always looked at convenience as an insecure thing." Odess said. "We're going to protect for the one bad person, and anyone who is supposed to be here has to jump through some hoops and gates in order to come into my office."
Rändivoo essentially has two parts. There's the front end application a visitor would see upon entering a building and checking in, and the back end, which can be run through Brivo, or the Salesforce CRM.
For example, when a host sets up a meeting with someone, that someone would receive a confirmation email with a digital token expressed as a QR code, or through Bluetooth low energy. When the person arrives, they would check in with the Randivoo kiosk, and Randivoo would alert the host via email or Chatter feed.
Odess doesn't see Rändivoo as a replacement for someone who works at a front desk, but rather as a way to automate lower level tasks.
"If you look at most people who are working the front desk, the days of them just doing that task of greeting people are gone. They usually multitask. They're not only managing the front desk, but they're executive assistants, they might be the office managers as well," Odess said.
Another idea at work is that of social spaces, the idea that a visitor could bring his or her social identity into a building.
He uses Amazon as an example of creating an environment that curates an experience that makes people want to go back.
"I swear they knew my wife was pregnant before I knew, based off of their algorithms and the rest of it," he said. "It made this great experience, but in brick and mortar, they don't seem to do that, and that's why people are struggling with it."
At the moment, Odess said they're following several use cases.
"We have a technology startup using Rändivoo because they do not have someone working the lobby of their office and they want to carry their high tech image all the way through to visitors," he said. They also appreciate not having to run around trying to find the person the visitor is trying to see.
Rändivoo is also in use by a medical device manufacturer to track interviewees.
"They were concerned with process compliance and this made sure all historical records of when the interviewee was onsite was accounted for in one location," he said.
Beyond office buildings, Odess said there could be a place for Rändivoo's Social Access Management (SAM) API, which is built off Salesforce, in other buildings like stadiums and museums.
"I like to think about the spaces as living and they need us for that initial interaction to be able to authenticate the identity of the person and then relay that out to things like the lights, HVAC system, the locks," he said. He wants Rändivoo to be that link between physical and virtual communities.
In the future, Odess would like to even more of a relationship between buildings and those who visit them.
For example, "Instead of a bathroom being locked in the hallway, it could unlock and maybe the elevators know that you're going to the fourth floor," he said.
Rändivoo is currently available through Salesforce AppExchange, from Brivo Labs, or through iTunes.
Erin Carson has nothing to disclose. She doesn't hold investments in the technology companies she covers.
Erin Carson is a Staff Reporter for CNET and a former Multimedia Editor for TechRepublic.