"At TomTom we have a great challenge, and that is to keep our location data up-to-date," said Peter Frans, TomTom co-founder.
TechRepublic's Teena Maddox met with Frans at the Mobile World Congress Americas 2017 to discuss how TomTom uses data analytics to improve real-time mapping.
TomTom gathers most of its real-time data by using their Mobile Mapping Van to take images, and by tracking smart phones, and trucks in real time. They track up to a billion devices in real time to get location data in anonymized form.
SEE: Research: How big data is driving business insights in 2017 (Tech Pro Research)
"We take that data, and then we can update the maps, but also traffic information," he said. "We can see where congestion is, then we can redistribute that information...to cars and map users around the globe."
Frans believes mapping of the future lies in real-time maps. As cars are becoming smarter with autonomous driving, they need to have real-time information to drive safely and efficiently. "That is an exciting future for us," he said.
- Our autonomous future: How driverless cars will be the first robots we learn to trust (TechRepublic)
- Tech and data converge to create better maps about our shared worlds (TechRepublic)
- Become your company's data and analytics expert (TechRepublic Academy)
- Big data case study: How UPS is using analytics to improve performance (ZDNet)
- Infographic: Most companies are collecting data, but aren't using big data solutions (Tech Pro Research)
Leah Brown has nothing to disclose. She does not hold investments in the technology companies she cover.
Leah Brown is the Associate Social Media Editor for TechRepublic. She manages and develops social strategies for TechRepublic and Tech Pro Research.