HP will acquire privately held company Exstream, which specializes in providing enterprises with personalized solutions for printing documents.

An excerpt from InformationWeek:

“We expect that the acquisition of Exstream will allow HP to address a broader set of customers and be a strong leader in the fast-growing document automation market,” David Murphy, a senior VP in HP’s Imaging and Printing Group, said in a statement.

Exstream products fall under a category known as “variable data publishing.” The system of software, printers and network infrastructure enables companies to design and produce documents or publications customized for a particular audience.

Exstream will merge into the Imaging and Printing group at HP. The acquisition adds more power to HP’s printing solutions for the enterprise.

More information:

HP Buys Exstream Software (WebProNews)

Hewlett-Packard acquires document-automation firm Exstream Software (ComputerWeekly)