HitBox Professional, a Web site traffic analyzer from WebSideStory, offers a clean, well-designed, and easy-to-use interface that will help you organize your data for effectively directing your site’s traffic. I realize that sounds like an advertisement, but that’s how impressed I am with the latest release of this WebSideStory product.
Hit or miss?
HitBox Professional can track clickstream data from HTML or Flash Web sites and can even accommodate secure portions of your site, where many other products in this arena fear to tread. In addition, I had no problems tracking clicks through dynamically generated pages and pages with various extensions.
My favorite feature, though, is the clickstream data report, referred to as the navigation path. The display clearly shows the progression users take from one page to the next, in order of most frequent path (Figure A). I've worked with other products that perform analysis of this type, and HitBox’s display is by far the easiest for getting immediately useful information.
In addition to those features, HitBox Professional offers top-notch e-commerce tracking capabilities (Figure B). Information about the number of orders, amount of revenue generated, and various digests of that data showing per page and overall totals are available and easily configurable.
It gets better
This application offers a consolidated view through a single interface of all the statistical information you could want from your site. There are dozens of views and separate areas of analysis to look through, report creation capabilities, and enterprise relevant information to facilitate marketing and sales department initiatives. Figure C shows one type of analysis—a graphical representation of the frequency of user visits called the Loyalty Index.
With such a great product, I was expecting the price to be off the board. But HitBox Professional charges affordable monthly fees based on traffic—$29.95 per month for up to 50,000 page views, and 60 cents per thousand page views after that. With all of the analysis time saved by using this tool, and the guesswork about traffic and audience it eliminates, the cost is absolutely worth it.
What about the cons?