Software

New Windows Twitter app adds solid features for social media and marketing managers

Screen reader accessibility is improved in the release, along with an added ability to bookmark Tweets for later reading.

Building a slide deck, pitch, or presentation? Here are the big takeaways:
  • The Windows Twitter app has been optimized for the Windows 10 April 2018 Update, with new features that make it more usable as a business tool.
  • The Windows Twitter app now has 280 characters, Explore tab access, the ability to bookmark tweets for later, and more.

Twitter has updated its Windows app to optimize it for the recent Windows 10 April 2018 Update, the firm announced in a Tuesday blog post. The new features could help make the app more useful as a business tool for social media and marketing managers.

According to the post, the new app was built in conjunction with Microsoft's support for Progressive Web Apps. It has a new streamlined feel and a consistent design throughout.

Within this update, the character limit has been extended to 280 characters. This was first introduced on the web version back in November 2017, as reported by our sister site ZDNet at the time.

SEE: Social media policy (Tech Pro Research)

According to the post, the Windows app is also adding access to the Explore tab, where tweets are organized by topic. This can be helpful for social media and marketing pros to see how similar content is being presented in their space.

Business leaders will like the ability to bookmark Tweets to be read later, which was also added in this update. This helps extend the usability of Twitter for folks who may only glance at headlines on their morning commute, but want to follow up later.

Accessibility for screen readers was also improved in this release, the post said.

"This release represents a renewed commitment to Windows that has been long overdue and is part of a longer-term strategy to reach greater feature parity to all of our platforms," the post said. "We wanted to make sure the app represented a modern Twitter experience, while taking advantage of unique Windows features, like support for Windows native APIs such as share integration, pinned tiles, jump links, and more."

More features will also be added in the future, including a night mode, the post said. In the post, Twitter encouraged Windows App users to update their version of the app, as older versions will no longer be supported after June 2, 2018.

Also see

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Image: Twitter

About Conner Forrest

Conner Forrest is a Senior Editor for TechRepublic. He covers enterprise technology and is interested in the convergence of tech and culture.

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