I know the folks who make it to the Olympics are elite athletes, the best of their respective nations, but holy smokes do they have a lot to learn about the power of technology, specifically social media.

My note to these extraordinary women and men: I understand that the training regimen is brutal and all-consuming, but for the love of God, read a newspaper now and then. On any given day, you’re likely to see a piece about an employee who’s gotten fired over a stupid tweet. There could actually be a regular feature in any number media outlets that could contain only apologies from high-profile people for stupid stuff they’ve said on Twitter or Facebook. So far, we have:

  • Michel Morganella-The Swiss soccer player booted from the Olympics for racially offensive tweet about South Koreans.
  • Voula Papachristou-The triple-jumper from Greece expelled due to racist comments about competitors from Africa.
  • Hope Solo-The American soccer player who tweeted negatively about former Olympic soccer player Brandi Chastain…who is also the NBC commentator for this year’s event.

If you’re not willing to change your racist and bitter personalities, then at the very least stop advertising it. If you’re going to tweet about an event as significant as the Olympics, talk about the unique experience, not your competitors.