Podcast: How to build and grow a podcast business

Stand Up NY Labs co-founder Jonathan Fatigate explains the business of podcasting, how to grow your audience and make money with audio, and why companies should invest in word-of-mouth marketing.

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This week on TechRepublic's Business Technology Weekly podcast, host Dan Patterson interviews Stand Up NY Labs executive producer and co-founder Jonathan Fatigate about the most successful podcast formats, how to grow and market programs, and how audio programs can strengthen your brand.

Podcast takeaways for business listeners:

Produced by Amy Talbott, Bill Detwiler, Jason Hiner, and Dan Patterson.

SEE:Seven ways to build brand awareness into your digital strategy (Tech Pro Research story)

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